The three day long interrupted services of Blackberry has outraged customers at peak.
Blackberry was already on verge and now this interruption of Internet services and emails has made the millions of users frustrated.
According to a student at Michigan State University: “I am been a pretty big blackberry advocate, but I’m done playing these games with you, BlackBerry.”
Though, she was an ardent fan of BB, but before the services were restored, she had got an iPhone.
Since Monday all the users of BlackBerry experienced disturbed email and Internet services. The services were disrupted in Asia, Europe and Africa.
In US and Canada, though, the outage was not massive, but hit the State on Wednesday, leaving70 million people affected.
According to Jacobs, “she didn’t believe when she got zero emails when she wake up in the morning and she said, “It’s Impossible”.
The process to restore the blocked messages will take time, this is what Research In Motion Ltd said- managing traffic for BlackBerry.
BlackBerry CEO apologized for this outage and said that it will throw down the reputation of company that it has made in years.
The two CEOs Mike Lazaridis and Jim Balsillie said that they are looking to compensate the customers, but it surely will take some time.
The company CEO Ballsillie said, “our priority right up until this moment (has been) making sure the system’s up and running”. He added, “we’re going to fully commit to win that trust back.”
It will take probably more than an excuse to win back the customers they have lost. Specially, the fiasco this disruption has created and the damage to the government client is lot more.
Blackberry is now-a-days on verge and reluctant to pay money on restoring these services. Due to this disaster now only two persons have kept this once-glistered, but totally forgotten, device in the era of Apple. One is the IT managers and other the young-tweeds of India. Even the blackberry is in hands with those of US because the services are bit better in US.
For large companies, Blackberry is still a choice in security as said by Ahmed Datoo, Vice President of Zenprise Inc., but every instance simply pushes the rank of BB downwards.
From April to June about 19 percent of smart phones that have been sold were BB whereas Google’s android devices made it 18%.
But in same month 43 % Androids have been sold and 12 percent were BB- a clear shift. Smartphones are no longer in race with iPhones.
According to Shaw Wu, an analyst at Sterne Agee, “if someone really wanted a full touch screen experience, why would they buy that? You have much better alternatives out there.”
The threatening thing is that even the third cellular companies are upgrading their internet services and users will get all new experience while surfing.
This all started with the failure of networking routing in Europe and crashing even the backup.
Though, the services were restored, but the damage has been thru.
Such fiasco is a threat to RIM stock that closed on 1% for blackberry. Now, it’s time for BB to take serious notice and rebuild their customers’ trust.