Nokia Unveils its Innovations to Re-emerge in the Market

posted October 29, 2011 / No Comments

Nokia unfolds it’s all new and exclusive Windows cell phones on Wednesday. This was an effort from Nokia Corporation to regain the place, it .....

Nokia unfolds it’s all new and exclusive Windows cell phones on Wednesday. This was an effort from Nokia Corporation to regain the place, it has lost to its rivals i.e. smartphones in the market.

The two innovations, from Nokia, involve Nokia Lumia 800 with price tag of 580 U.S dollars and Nokia Lumia 270 with price tag of 270 euro. These products are based on Microsoft Windows software-a joint collaboration from Microsoft and Nokia after they have signed a deal last year, in February. Nokia Corporation also launched four new smartphones to re-emerge in the market.

The stock rose for Nokia up to 6.81 U.S dollars i.e. to 1 percent after trading the products.

Stephon Elop- Nokia CEO said on their successful launch that Lumia 800 is a Nokia gadget with 16GB internal memory with Carl Zeiss optics features. This product will be available in European countries like France, Germany, Netherlands, Spain and Britain in this November. It would soon be traded to Hong Kong, India, Singapore and Taiwan at the end of this year.

Whereas the Nokia product i.e. Lumia 710 is a Nokia gadget with 1.4giga hertz processor with all new navigational applications and exclusive Nokia Music features. Along with these, it has free music streaming application in Lumia 700 cell phone. Nokia Lumia 700 will be available in India, Hong Kong, Singapore and Taiwan, but at the end of this year.

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CEO, Stephon Elog, elaborates that eight months ago, Nokia shared their all new strategy in public; and now Nokia Corporation is here to launch and demonstrate its strategy with all its new innovative devices. This shows that the strategy works successfully and is perfectly implemented via this action. This was what CEO Stephon said in London. He further added that we are now changing and driving our strategy from smartphones to ever-smartly-build mobile phones in the market for our customers.

Nokia Corporation launched four new smartphones in the market. The smartphones, being launched, are all with QWERTY key board and touch screen features. These smartphones, as Stephon Elog said, will help the billion users to connect to Internet, allowing them to find it helpful and exciting when come to experience.

The smartphones, launched by Nokia Corporation, is Asha. The price for this smart phone ranges from 60 euro to 115 euro, holding dual SIM card feature. The other features include music-streaming, interactive-maps feature and the popular renowned angry-bird game that is already been loaded in the smartphone. This Smartphone will be traded worldwide in fourth-quarter in coming year 2012.

Nokia Corporation said that they are getting out of smartphone’s race because it is squeezed in low end by Asian mobile companies like ZTE and at high end by Apple corporation- A research by Google and BlackBerry and Android devices.