When it comes to self-publishing, writing a blog is about as easy and inexpensive as it gets. You can sign up with a free blog hosting service, write a paragraph or two, click the Post button, and your message is on the Internet, available to anyone and everyone. If you’re new to the blogosphere, we’ll tell you what you need to know.
A blog—a combination of the words “web” and “log”—provides a means to be in touch on a daily or weekly basis with the online world through the Internet. It’s similar to a website, but it’s something that’s updated frequently to keep your readers informed.
As we’ve already noted, it costs you little or nothing to get started. Blog hosts usually offer templates so you don’t need to be a computer programmer to establish and maintain a blog.
Blogs exists for a variety of both personal and business reasons: as digital journals or personal diaries, as news feeds or travelogues, to share ideas and tips, to communicate with friends and family, to impart political commentary or opinions, to record daily events, and to do business. You’ll find a large diversity of blogs covering every possible topic from recipes to cooking to photography to spirituality to hobbies to sports and more.
Business blogs are often used as marketing tools to share product news and tips, to inform customers about services or events, and to create relationships with clients.
Begin A Blog
Many companies offer blog hosting services, so look for one that offers the elements that suit your needs. Does it include easy-to-use design tools so you are able to customize your entries? Can you add photos and links? Are promotion or tracking tools available? Does the site offer technical support? Will a free site suffice, or do you need the extra amenities a paid site offers?
Once you’ve chosen a service, follow the online prompts to create your blog and begin sharing your news over the Internet. Blogs contain several unique features. You’ll notice that the newest entries or “posts” appear at the top of the page. Scroll down the page to find the older, previous entries. In addition, you may have the ability to archive, or store, the older posts for future reading and reference.
Some blogs also provide readers an opportunity to add comments on the content you’ve posted. This collaborative feature allows your business to obtain feedback about its products and services. In addition, readers may be able to subscribe to your blog, and they’re notified when you add new information to the site.
Maintain A Blog
To keep readers and customers interested, it’s important to update your blog frequently and provide fresh content. Some bloggers discipline themselves to add something new and relevant each day.
When you’re creating new posts, think about presenting your ideas in a creative or original way that reflects your personality. If appropriate, adding a bit of humor may help. You can make changes to the post later, but it doesn’t hurt to proofread your message before posting Drive readers to your blog by commenting on other blogs and including a link to your own. Don’t forget to include a link to your company’s Web site on your blog, and think about linking to other social media such as Facebook and Twitter. When used properly, a blog can serve as an effective way to communicate with family, friends, and customers.