YouTube- a huge online video streaming site is now looking forward to launch some new exclusive contents for their users. The contents will include Madonna-gossips to economic giant Wall Street. By launching these contents, YouTube will step into a new venture of entertainment programming.
YouTube is owned by the Google- globe’s first and foremost search engine. Google Inc. announced on Friday that YouTube will soon launch certain fresh video channels. The video channels will be more than 100, covering news from all entertainment and infotainment sectors. The videos will be produced by Hollywood top notch sites that will help in providing news regarding Hollywood celebrities, films, new movies, songs, etc. This step will tie up the users more to the platform of YouTube, as they won’t have to search for media info on some other sites.
YouTube is putting its money to different interested and expertise companies, shelling out approximately 100 million U.S dollars to them to prove their abilities. This money, they are putting on, is an advance-payment way i-e 5 million U.S dollars per channel. This information was provided by a person who knows the terms, but don’t want his name to be included or got publish.
Google Inc. though didn’t provide details on the deal, but said that most of the deal money will be paid to the partners.
The participants from whom the Google want to take information involve the legendary singer Madonna, Deepak Chopra, Amy Poehler-a comedian, U.S star ex-basketball player-Shaquille O’Neal, Ashton Kutcher, Rainn Wilson and Sofia Vergara. They are mostly those celebrities who own their own production channels. Madonna, on one hand, is a partner with Dance On whereas NBA player, Shaquille, is an official partner with Comedy Shaq network.
Loinsgate is currently presenting fitness channel whereas some other channels will soon be launched by satire-the Onion.
The channel will start its debut this month, but rest will premiere next year. But dozens of series will be launching on their scheduled time.
In a Friday blog, YouTube posted that: “specifically for the digital age”.
YouTube is looking to provide the platform to professional advertising for friendly and quality videos because on YouTube most of the videos are user-created videos with low quality. YouTube has strived to glue to the user to their platform by providing TV series longer than any TV channel.
YouTube is hiring professional services to provide something worth-watching to the users.
Most of the US channels, including News Corp.’s FOX, Walt Disney, ABC, have simply obstructed their contents and videos for Google. The reason being the networks complain that the company is not paying them handsome amount on showing their contents. It will be banned till they have a deal with them and the company, if paid them well. The networks even don’t want to screw up their relationship with the TV-distributors including Comcast Corp. and DirecTV.
Set-top box makers have recently adopted Google Company for having Logitech-revue. The Google has sold that device, worth 100 U.S dollars.